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October 12, 2005


Hey Elisa

Thanks for helping spread the word...must just say that I share the credit with my good friend the Green LA Girl - (

Namaste and thanks for your support - look forward to finding out how it went for you!

City Hippy

Thanks for getting Green LA Girl's URL out there. Sorry I missed giving her proper attribution.

I will keep you posted :)

Success! I am pleased to report that when I went into Starbucks this morning to ask for a cup of their fair trade coffee they already had a pot all brewed up. I think it was called Cafe Astima. Very tasty and I was happy to see they were already serving it. The girl who took my order wasn't even aware that they had fair trade ready to go because she said they'd have to do a french press which I was willing to wait for. One of her co-workers heard what I wanted and pointed out that they had some all ready for me.

By the way, this was at a Starbucks in Watsonville, CA, just a little south of Santa Cruz.

Hey Tree -- Thanks for joining in! The real test will come next week -- This week, the featured "Coffee of the Week" on brew is indeed the fair trade Cafe Estima blend -- but that ends on Monday. At that point, I hope the barista will agree to individually French-press it for you --

Well, coffee of the week or no, my Starbucks wasn't brewing Estima, so they did indeed French Press one for me :) Let's hope no one else has a problem with that.

For those of you who are interested in the issue of Fair trade, there is a powerful documentary out called “Black Gold,” that documents the lives of Ethiopian coffee farmers and clearly demonstrates why all of us should be asking for Fair Trade coffee. The film was recently released in the theater but is now available to the public on DVD via California Newsreel. You can read more about the documentary or pick up a copy of it here at

So what was the end result of this? Were we able to verify whether they were living up to their promise? It does seem a bit unfair of a promise by them, as all they have to do in order to satisfy it is ensure that ONE store per country is carrying fair trade. It's sort of a promise made on foundation of sand, at least in my view.

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