As I first shared on March 29, we’ve learned that we fell short of your expectations by using natural cochineal extract as a colorant in four food and two beverage offerings in the United States. Our commitment to you, our customers, is to serve the highest quality products available. As our customers you expect and deserve better – and we promise to do better.
Online activation and agitation works.
End of story.
A vegan barista forwarded a picture of the changed ingredient formulation of Starbucks's strawberry frappucino mixture to a vegan bloggers. Firestorm ensued. Starbucks reviewed and is changing their change.
if you ever wonder if it's worth it to raise your voice, wonder no more.
JC Penney-Million Moms
Just these last few months real online outrage has spurred real offline change.
This is, IMO, inarguably awesome.