The Bay Area is known as both a liberal hotbed (see my last post about whether the green movement is inherently politically liberal) and at the forefront of the green movement. The latter is probably true because there's so much natural beauty surrounding our urban and suburban landscapes on all sides that we cannot not think about the environment!
It's not surprise then, I guess, that there are lots of green-focused events here, and lately those events are focused on businesses, and how they can be a part of the green movement.
"...bring together small green business owners and entrepreneurs, who are passionate about creating positive environmental and social impact through their businesses and who are committed to successful business growth."
It's being run by a company that consults with companies about how to be more green, so obviously this isn't a charitable event here, but you all know my feelings on how the green movement will become ubiquitous across all socio-economic strata when it can become good business...across all socio-economic strata!
Then on May 19th and 20th we have the
Greener By Design Conference. This one obviously buys into my above concept, as its elevator pitch is:
In today’s challenging economy, companies that can align environmental innovation with affordability to bring green products to the mainstream have a clear competitive advantage. How are successful companies designing greener products with little or no price premium? Join us at Greener By Design 2009 to see who's innovating, who's succeeding, how they're producing products that aren't just greener, but better — and how you can put these strategies to work in your company.
Again, a la
The Sixth Sense, "I see corporate people" involved with these events. But that doesn't make them bad...it actually means the movement is getting new life, new devotees.
Is it a bummer that everyone doesn't leap to be as green as they can be, with no financial incentive and despite the cost? Is it a bummer that some companies will never care much about green practices unless it hits their bottom line? Sure. But we've got to acknowledge that reality and move on...and make people and companies care. If bottom line thinking is how we do it, so be it.
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