A better way to microwave popcorn?

Spotted this new microwave popcorn product on the Whole Foods blog.

They're only available in the Northeast right now, but this product has a lot of reasons to get behind it:

1. Husband and wife team created product
2. No leeching chemicals in the bag
3. No hydrogenated oils
4. No artificial flavorings
5. Organic corn kernels from family farms
6. Non-GMO
7. Partially funded by Whole Foods's Local Producer Loan Program.

It almost sounds too hippy dippy good to be true, doesn't it?

Sadly, not in California, and no indication of when it might be, but I thought I'd just make a little note to myself to keep an eye out for this product. And if you live up in the Northeast, check it out.