H&M isn't exactly known as a green retailer. particularly with their little PR nightmare last year when it was discovered that they were creating, literally, disposable fashion.
Now, according to Ecorazzi, they may be trying to improve their reputation by launching a new "green" clothing line called Conscious Collection on April 14th. Digging the organic and recycled fabrics, but had to do a double-take when I read that every item will be in a shade of white.
I get that most industrial dyes are bad for the environment, but there are ways to color fabric that are more eco-friendly.
Sure enough if you check out their price list, you'll see everything form ecru to eggshell and in between.
Actually it all looks a little like a Little House on the Prairie bedroom scene.
I think I was more excited abotu the announcement before I checked out the actual collection, how about you?