How do you "disrupt the system"?

Tara Hunt from Horse Pig Cow has a great post from a couple of days ago entitled: 15 Things You Can Do Every Day to Disrupt the System.

Her suggestions run the gamut form conscious consumerism to personal behaviors to calling out others on their behaviors. It's a great list, and it's a list that's bound to make us all uncomfortable at least once. It's easier to support the status quo, after all, than try to disrupt anything.

What really surprises me, though, is the reaction she's getting to one of her suggestions that hardly seems radical to me:

Flip around your pronouns when storytelling, especially where they have been heavily gendered. Refer to a man caring for the kids/doing housework, refer to a woman as the CEO, etc. Not only are you breaking the cycle of bias in the brains of your listeners, you will get their attention. Like Chip and Dan Heath say in Made to Stick, the #2 way to make your idea stick is through unexpectedness.

In her comments two different commenters (both men) take exception. One by playing international grammar police, and one by saying to just let it go and let people do what they're comfortable with...don't take ownership of their issues. Of course, he doesn't offer this same response to her suggestion of calling out stereotyping or blatantly racist etc. comments. By his rationale it would seem we should let that go too...it'll all work out in the end, or some other complacency.

But why, of all things, would this give anyone pause?

Of all things disruptive, this would hardly strike me as the highest on the scale.

What do you think of her list? And what do you think of switching up pronouns?