Typically I am not a particular follower of fading celebs who keep in the public eye by launching various "lines"...of clothing, of perfume, of shoes, etc.
First of all I don't believe the celebs usually have that much to do at all with their projects, but are merely lending their name to something. Which usually means that the outlet producing their brand is even more fading than the celeb.
However, I have to say I think it's fairly cool that Christie Brinkley is producing a line of eco-friendly fabrics for Joanne's Fabrics. Using organic cotton, recycled polyester from plastic bottles and a water-free production process, it hits all the right green notes. And designing fabrics, not clothes, is a bit off the beaten path and probably smart in this era of renewed belt-tightening.
I give this announcement a thumbs up. Maybe, just maybe, this is more than hopping on the green bandwagon and reflects a real interest and passion from Ms. Brinkley.