OK, I thought CSR stood for Customer Service Rep, but as some of you may know it is also an acronym for Corporate Social Responsibility. A new report (PDF, sorry) out of Stanford's Graduate School of Business contends that CSR as a successful movement in large public companies is, basically, a myth.
Now, before you think that it's some soulless corporate type dissing the idea of Doing Business and Doing Good (you know, simultaneously) you should know that the author of the study, Deborah Doane, is very committed to the CSR cause.
The problem, she contends, is that companies, despite their "personhood" in the eyes of the law, are mandated to choose profit over public good. Self-interest, therefore, over social interest. Not only that, but people are apparently way more well-intentioned than they are active for social causes. SO people say they care about the environment or overseas child labor or health benefits for full-time workers, but it doesn't stop them from shopping, as an example, at Wal*Mart. Or driving SUVs.
Doane does see two avenues to improving the situation...which I'll outline briefly in the extended entry...I just have trouble envisioning either avenue being the road taken in the current political environment...
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